About Us
How did It Isn’t come to be and more importantly why? Barbequed, tossed into a salad, stuffed into samosas, or served with rice, we love every form of chicken. So, we thought, why not make it more appetizing? If you haven’t noticed yet we are a company with some pretty strong opinions about how we can shift chicken consumption to make it more pleasurable, nutritious, and sustainable by making it plant-based.
Our goal isn't just to deliver food products that are a substitute for chicken but to deliver products that exactly taste-like and look-like chicken. All of this goodness comes from plants. The fact that our It Isn’t chicken has zero cholesterol, and zero trans-fat makes it more delicious. Helping people enhance their lives with better eating habits, and food choices, and delivering reasonable products will always be our priorities.
Our goal isn't just to deliver food products that are a substitute for chicken but to deliver products that exactly taste-like and look-like chicken. All of this goodness comes from plants. The fact that our It Isn’t chicken has zero cholesterol, and zero trans-fat makes it more delicious. Helping people enhance their lives with better eating habits, and food choices, and delivering reasonable products will always be our priorities.